Genre, Target Audiences and Production Companies

 

Research Part 1: Genre, Target Audiences and Production Companies

Day 18

Outline

Genre of your film

Film genre: Horror

Subgenre(s): Slasher, revenge, teenage drama

Film Themes: Four Themes associated with your genre.

Theme 1	Theme 2	Theme 3	Theme 4
Revenge	Survival	Teenage drama	Betrayal

 

 

1.    Target Audience

a.     Definition: a specific group of consumers identified as the intended recipients of a particular message, product, or service.

 

b.        Who are the persons targeted for this film? (research statistics for this film?

This film is targeted for teenager and slasher fan

c.      Audience Type

o   The audience type for our movie is young adult and teenagers who enjoy horror/ slasher movies. In movie theater, adult Netflix, Amazon prime.

d.     Film Posters illustrating film examples

 

 

Films	Do revenge	Killer Book Club	The Call
Themes	Revenge Sexual harassment	Revenge Murder Mystery	Mystery Thriller Sci-fic
Target Audiences	Gen Z Young adult	16 and up Mysterious fan	Teenager K-drama fan

 

 

Market Segmentation Analysis	Characteristics
Demographics
Age group	14+
Race	multiculturism
Gender	Male and female
Class	Lower/middle class
Psychographics
Interests	innovators
attitudes	Thrilled
personality traits	Excitement seeking, impulsive
values/beliefs	Excitement, openness, Gut

 

 

Accessibility to film genre

Our movie is found on Netflix, YouTube, Amazon Prime

 

What type of film openings do they usually prefer?

Shocking kill

Suspense Prologue

Atmosphere build up

 

 

2.       Production Companies

 

Production Companies	Film Titles	Type of Film company: Conglomerate or Independent.	Budget	Gross
1.	Killer Book club	Netflix	Estimate 1-3 million USD	N/A
2.	Do revenge	Netflix	25 million usd	N/A
3.	The Call	Netflix	13 million usd	N/A

 

 

3.      Reflection:

Based on my secondary research, I will be researching: From the production of Netflix, i will be researching the movie The Killer Book club because the movie genre is closer to our idea for the opening of our movie. While analyzing the other movies I learn a lot, but this movie had more similarity to our idea than the others. In addition, the movie production Netflix is very affordable to most and is use by lot of teenagers and young-adult.